What Actually Belongs in a Media Kit (and What Brands Skip Past)

A media kit's only job is to answer a brand manager's questions before they have to ask you. If they have to email you back for basic numbers, you've already lost momentum.

Lead with your audience, not your follower count. A big number with no context is meaningless to a buyer. Pair every platform's follower count with an average views number and an engagement rate, so a brand can judge reach and actual attention, not just vanity metrics.

Show past work, even if it's small. Two or three brands you've worked with, or even organic content that performed well, tells a new brand you're not a first-timer. If you have zero past brand work, say what you do have — average watch time, comment quality, audience demographics.

State a rate or a range. Leaving price out entirely means every conversation starts from zero. A "typical rate: $500–$1,200 per dedicated post" line filters out brands with budgets far below yours before you waste time on a call.

Keep it to one page. Brand managers review dozens of these. A one-page kit with a photo, your bio, your numbers, and a way to reach you gets read. A five-page PDF gets skimmed and forgotten.

Make it easy to send. A single downloadable file you can attach to an email, or a link you can drop in a DM, beats a Notion page that requires the brand to click through and load slowly.

If you'd rather fill in your numbers once and get a clean, one-page media kit as a downloadable file — or a print-ready PDF — Creator Command Center builds one from your stats, bio and past brands.